Sometimes you win, sometimes you lose.

Losing was me, six years ago at Ungagged (it’s a digital marketing convention, I swear), muttering a jumbled rendition of the age old “name-job-hobby” introduction script to a room full of snarky marketing experts at one of the most disruptive marketing conferences in the US.

As a fun bonus nail in the coffin, I threw up the weakest peace sign as I sat back down, like I was an innocent floral headband-clad prairie girl at Woodstock that just got winked at by Ozzy Osbourne.

Back to 2025: Yes, a lot of your IRL memorability does, in fact, have to do with how you walk into a room, your presence, body language, all that good stuff.

However, what they don’t tell you, is that sure–you can strut into a room like you own it. Go right ahead, my friend. You can perfect your posture, your eye contact, your handshake. But if you speak and no one feels anything, you’re already dead in the water — just another easily-ignored voice drowning under people who didn’t sink or play it safe.

We’re currently witnessing how marketing is evolving into something much bolder, much richer, with more stories that evoke our subconscious emotions. Things that leave a lasting impression, with actual, honest substance and more bite than a Bradshaw bourbon.

You are your own brand, so those same trends apply to how you present yourself as an individual or entrepreneur. It’s nearing your final hour to get with the times, or get left behind.

Strategy, of course, also matters heavily within my framework for heavy-hitting introductions (that I’m about to teach you in the next section).

Did my younger self speaking up at the Ungagged conference have one? You bet your ass I didn’t. You could blame my failure on the fact that I missed the mark on all fronts; confidence, lasting bite, strategy and probably posture, but the uncomfortable truth remains below.

If you want to be unforgettable, you can't just show up — you have to hijack their attention and leave claw marks on their memory.

Forget polite smiles and safe small talk. Forget trying to sound “professional” or “well-rounded.” The world is drowning in boring people who play it safe and hope someone notices.

Spoiler: nobody’s coming. You have to rip your own spotlight out of the chaos and make damn sure no one can look away. Here’s how.

Boring Basic Version:"Hi, I'm Brittany. I'm a digital marketing consultant."

Disruptive Version: "I once accidentally launched a client’s product six months early and still managed to triple their launch revenue. Now I teach creative brands how to profit from 'happy accidents.'"

Why it works: Chaos and real stories grab attention. People stop scrolling (mentally or physically) when something feels unpredictable.

Boring Basic Version:"I enjoy working with creative people."

Disruptive Version:"I once held an entire client meeting from a bouncy castle because I promised my newsletter subscribers I'd do whatever stunt got the most votes. The proposal sold for double my asking price."

Why It Works: Bizarre details are like mental glitter bombs-impossible to completely clean up, and once they’re in your brain, good luck getting them out.

Boring Basic Version:"What do you do?"

Disruptive Version:"What's the most chaotic thing you've ever done to get someone's attention? And would you do it again if it actually worked?"

Why It Works: Questions that prompt slightly unhinged stories create instant bonds. Plus, people love talking about their questionable decisions when they don't feel judged.

Thank you so much for taking the time to read Big Click Energy! This post wants you to share it, scream about it off rooftops, and other totally casual requests. Would you kindly take a sec to tell your friends?

That Unplugged experience was brutal for me. OMG, the horrors. But I took it in stride, and I’ve never been so set back to where I didn’t learn a lesson. I went home, studied hella, and developed an actual strategy. Now, believe it or not, I can speak full sentences.

Sentences that sting, in the good way, of course.

Old intro: "Hi, I’m Brittany. I’m in digital marketing. I like… the internet? Cats."Cue the sound of a thousand neurons forgetting me in real time.

New intro (Creator’s Conference in 2024): "Hi, I’m Brittany. I once turned a client's PR nightmare into their biggest sales week of the year — by accident. Now I teach chaotic good brands how to make their messes make money. What's the biggest marketing disaster you've ever survived?"

Result: Hook, line, sinker. People still tag me in memes about marketing chaos. (Zero regrets, I love them all!)

Because blending in is a choice — and you’re done choosing wrong.

Welcome to the chaos lab. Your mission: Build an intro so lethal they’ll still be thinking about you next week.

The system ⤵

Write the most unhinged intro you can.Not "Hi, I’m nice and have hobbies." We want "Holy sh*t, I need to know this person" energy.

Your moves:

Practice until it feels like breathing.No cue cards. No second guessing. No blinking. Own it like your rent's due tomorrow.

Your moves:

Test it on someone who wants to see you fail. Friends who love you enough to say, "Yeah, that sucked." Every intro needs scars before it’s battle-ready.

Your moves:

Unleash it. Anywhere. Everywhere. Without warning.Coffee shops. Zoom calls. Elevator rides. Grocery lines. No warm-up. No apologies. Full send.

Your moves:

This isn't a vibe. This is a weapon.

Make them remember you — or make room for someone who will.

XOXO,

Brittany J ParksSTUDIO BRITTANY

P.S. If you’re in need of a whole ass brand to go along with your new pitch, new car and all the fancy new friends you’ll have after following my framework, I know a gal!

Send it in the DMs. Always open for a chat, or five.